Leadership & Performance Trainer  ·  Business Consultant

They've Already Decided.
Almost.

Today's buyers research, compare, and self-educate long before they ever talk to you — accelerated by AI that nearly everyone uses, but almost no one uses well. What closes the deal now isn't more information. It's a conversation that proves value — backed by an AI foundation most organizations still don't have.

Take the Revenue Diagnostic → Book a Discovery Call ↗
R.E.A.L. Growth  ·  Relevance  ·  Experience  ·  Authenticity  ·  Learning Speed
Jan Christine "Jaycee" Supan-Ynares
Jan Christine "Jaycee" Supan-Ynares
Leadership & Performance Trainer · Philippines
Find Your Starting Point

Not Sure Where to Start?
Take the Revenue Diagnostic.

A few smart questions. A personalized recommendation. No email required to see your result.

Revenue Diagnostic Tool

Getting started
Is your product or service already available in the market?
This helps me ask you the right questions for your situation.
Client Engagements

Trusted By Leading Philippine Organizations

A look inside recent engagements — from utilities to global tech to real estate.

Client Results

What Clients Say

Real experiences from business owners, sales leaders, and teams who've worked with Jaycee.

Via LinkedIn
Sales Team Keynote
"Thank you for the great session! We learned a lot 👍🏻"
MD
Managing Director
HP Philippines
Via Facebook
AI for Business Leaders Masterclass
"Thank you for doing this for us, Jaycee! Our leaders found the session very enriching and inspiring, especially coming from you."
4.91/5 average masterclass rating
VP
VP for HR
Robinsons Land Corporation
Webinar Feedback
Selling in Crisis Webinar
"A 'no' from a client rarely means they hate your product — they're rejecting the risk of the moment."
4.81/5 rating · 515 learners reached
PW
Webinar Participant
Positive Workplaces
Via LinkedIn
AI for Business Leaders Masterclass
"Thank you Ms. Jaycee! I learned a lot myself. I realized I am not using ChatGPT or CoPilot to its fullest potential. So much to learn and unpack. Till our next partnership!!"
SM
Senior Manager
Robinsons Land Corporation
Via LinkedIn
Selling in Crisis Webinar
"Really grateful to have been part of this webinar. It was a great reminder of the importance of staying present, adapting through challenges, and building meaningful connections. The insights shared were valuable and gave a fresh perspective on navigating difficult moments in sales and beyond."
BA
Business Administration Student
Selling in Crisis Attendee
Via Facebook
AI Bootcamp for the Modern Mom
"AI is a very powerful tool — and you can make it work for you if you just know how to ask."
AT
Attendee
AI Bootcamp for the Modern Mom
Via Facebook
AI Bootcamp for the Modern Mom
"Very good talk, Jaycee! It was very evident how your portion resonated with a lot of the moms in the audience."
SC
Senior Copywriter
GMA Network

* Real quotes shared by clients and workshop participants, lightly formatted for length.

How I Help Clients Grow

Common transformations across consulting and training engagements

🎯
Clarified Value Proposition
Helped a B2B services firm rewrite their core message in the language their buyers actually used. Proposal win rate increased in the first month.
💬
Improved Sales Conversations
Built a conversation playbook for a distribution team that reduced reliance on discounting and helped reps close with confidence.
🔗
Aligned Sales & Marketing
Ran a unified messaging workshop that got sales and marketing speaking the same language — for the first time in the company's history.
Speaking & Events

Where I've Spoken Recently

Positive Workplaces Selling in Crisis webinar poster
SpeakerJune 24, 2026·3:00–4:30 PM
Positive Workplaces — Selling in Crisis

Part of Positive Workplaces' "Under Pressure: Leading and Working Through Uncertainty" webinar series. Session: "Selling in Crisis — Practical Moves for Filipino Sales Teams When Budgets Are Tight," covering how to keep client conversations alive when budgets tighten.

4.81
Overall rating / 5.00
515
Learners reached & rated
S — Show up first: connect before you pitch.
T — Test the real constraint: "budget's frozen" is a first answer, not a final one.
A — Adjust the ask: shrink it, sell the protection, surface the cost.
Y — Yet is not never: a no right now isn't a no forever.
"A 'no' from a client rarely means they hate your product — they're rejecting the risk of the moment."
— Webinar Participant
AIM Business and Management Consulting Class Presentation panel
PanelistMay 2026·Asian Institute of Management
Business and Management Consulting Class Presentation — AIM

Invited as a resource panelist for Cohort 6 of the Asian Institute of Management's Business and Management Consulting program — listening to cohort members present their initial consulting offers, asking questions, and offering feedback alongside fellow AIM faculty and industry panelists.

She Loves Data AI Bootcamp for the Modern Mom group photo
SpeakerMay 27, 2026·The Residences at The Westin Manila Sonata Place, Ortigas Center
She Loves Data — AI Bootcamp for the Modern Mom

Spoke at She Loves Data Philippines' inaugural "AI Bootcamp for Modern Moms," helping mothers explore practical, everyday AI tools for managing both family life and work.

Jaycee presenting at She Loves Data AI Bootcamp She Loves Data AI Bootcamp audience
Prompt Engineering class co-facilitated at AIM
Co-FacilitatorJune 2025·Asian Institute of Management
Prompt Engineering Class — AIM

Co-facilitated a Prompt Engineering class with Straits Interactive's CMO and PH Country Head, engaging a dynamic group of business professionals across industries in exploring both the transformative potential of Generative AI and its risks and limitations — with a focus on promoting ethical, responsible Gen AI adoption in real-world business contexts.

National AI Prompt Design Challenge team at AIM
HostJune 17–20, 2025·AIM · Mapua Malayan Colleges Laguna · Angeles University Foundation
National AI Prompt Design Challenge — First in the Philippines

As Head of Strategic Partnerships and Growth at Straits Interactive, hosted the online Meet & Greet that opened the Philippines' first-ever National AI Prompt Design Challenge to 400+ participants — briefing them on the day's guidelines and toolkit. On-site, hosted the program at each of the three venues, with the training itself facilitated by Straits Interactive's Singapore-based CEO. Across the three legs, the challenge reached roughly 500 professionals building their own app in a single day.

3
Venues nationwide
500+
Professionals upskilled
AIM National AI Prompt Design Challenge session Mapua Malayan Colleges Laguna challenge session Mapua Malayan Colleges Laguna stage Angeles University Foundation team Angeles University Foundation challenge session
In The Press

Media Features

Feature Article
BusinessMirror · July 2026
AI Isn't Just for the Tech-Savvy — It's Also for You

Featured in BusinessMirror's Freshly Brewed segment, sharing how AI can ease the daily mental load for busy Filipino mothers — from organizing schedules to freeing up time for meaningful family moments.

Read the Feature →
Print Edition
PressReader · BusinessMirror
Same BusinessMirror Feature, Print Edition

The print edition of the BusinessMirror feature above, available through PressReader's digital newsstand.

View on PressReader →
Podcast / Video
Freshly Brewed · BusinessMirror Podcast
AI for Everyday Productivity

Video interview joining BusinessMirror's Trade & Industry reporter to talk about using AI for everyday productivity — practical applications for busy parents and professionals.

Watch on YouTube →
Event Feature
Malaya · Weekender Tech
She Loves Data Launches 1st AI Bootcamp for PH Moms

Coverage of She Loves Data Philippines' inaugural "AI Bootcamp for Modern Moms," where Jaycee was one of the featured speakers.

Read on Malaya →
Authored Article
Malaya Business Insight
Why Traditional Marketing Playbooks Are Failing with Gen Zs and Millennials

Jaycee's own byline piece on why the old marketing playbook is losing ground with younger buyers, and what businesses need to do differently.

Read on Malaya →
Insights & Ideas

Articles & Thought Leadership

Practical perspectives on sales, marketing, business growth, and AI — written from the field, not the classroom.

Marketing Strategy

Why Traditional Marketing Playbooks Are Failing with Gen Zs and Millennials

The rules of marketing have shifted — and many SMEs are still playing by the old ones. Here's why the playbook that worked before is losing ground with today's buyers, and what to do about it.
Malaya Business Read on Malaya
Consumer Behavior

Why Gen Zs and Millennials Trust Creators More Than Ads

Traditional advertising is losing influence with younger buyers — and creator-led content is filling that gap. Understanding this shift is now a business strategy issue, not just a marketing one.
LinkedIn Article Read on LinkedIn
Leadership & Work

The Quiet Shift: From Titles to Skills

Something is changing in how organizations value people — and it's happening quietly. The shift from title-based authority to skills-based relevance is reshaping careers, teams, and hiring decisions.
LinkedIn Article Read on LinkedIn
AI & The Future of Work

Beyond the Resume: Why Work Experience Is No Longer Enough in the Age of AI

A strong track record used to be enough. In an AI-driven world, it's the starting point — not the finish line. What professionals and businesses need to build now is fundamentally different.
LinkedIn Article Read on LinkedIn
Marketing Strategy

Your Marketing Is Busy. Your Customers Are Confused. That Is Why They Are Not Buying.

Using the story of a business owner three years in with an active Facebook page but still no sales, this piece unpacks why "busy" marketing isn't the same as clear marketing.
LinkedIn Article Read on LinkedIn
Sales Conversations

"Pag-Iisipan Ko Muna" Is Not a Maybe. It Is a Missed Conversation.

Built around a real condo showroom scene in BGC, this article reframes the classic Filipino stalling line as a sign the sales conversation left something important unaddressed — not indecision.
LinkedIn Article Read on LinkedIn
Sales Strategy

How to Sell During a Crisis Without Sounding Like You Don't Care

Opens with a sales agent walking into a client meeting as fuel prices cross ₱100/liter — a practical look at keeping sales conversations empathetic and relevant when customers are under visible financial pressure.
LinkedIn Article Read on LinkedIn
Sales Leadership

Your Best Accounts, Your Biggest Blind Spots

Surfaces a quiet problem many Philippine sales leaders don't notice until it's costly — the risk of over-relying on top accounts without seeing the vulnerabilities building underneath them.
LinkedIn Article Read on LinkedIn
AI & The Future of Work

You Do Not Need a Tech Background to Use AI Well. Here Is Proof.

Sparked by a message from an excited webinar attendee before one of Jaycee's talks, this piece makes the case — backed by her own non-technical background — that AI fluency is about curiosity, not a computer science degree.
LinkedIn Article Read on LinkedIn
Sales Strategy

Your Sales Team Has Years of Experience. Your Customer Has Done Their Research. Who Wins?

Using the analogy of a five-year basketball veteran who "knows the court," this article explores what happens when seasoned sales reps meet buyers who've already done extensive research before the first conversation.
LinkedIn Article Read on LinkedIn

Read more articles and insights on LinkedIn

View All Articles on LinkedIn →
Who I Am

Practitioner.
Not Theorist.

Jan Christine "Jaycee" Supan-Ynares

I'm a Leadership & Performance Trainer and Business Consultant with over 20 years of frontline, high-stakes B2B sales experience in some of the Philippines' most demanding commercial environments.

I spent the bulk of my career at GMA Network, working directly with sales teams and closing with clients like P&G, Monde Nissin, Ajinomoto, and agencies of the Philippine government. Later, I served as Head of Strategic Partnerships and Growth at a Singapore-based edtech company — where I gained hands-on exposure to practical Generative AI in business.

Today my practice spans sales strategy, AI adoption, communications, and executive presence — helping leaders and teams sell, communicate, and lead with more clarity and confidence in an AI-shaped business landscape.

In 2026, my work expanded into public AI advocacy — helping everyday Filipinos, not just corporate teams, see AI as a practical tool rather than a technical one. I've been featured in BusinessMirror and have spoken for organizations like She Loves Data and Positive Workplaces, bringing the same practitioner-first approach I use with corporate clients to working parents, mompreneurs, and everyday professionals navigating AI for the first time.

What I bring to every client isn't theory from a textbook. It's knowledge earned from the field — structured into frameworks that actually work.

20+
Years frontline B2B sales
GMA
Senior commercial leadership
AIM
Certified AI Business Practitioner
SMEs
Works with SMEs & corporate teams
Jan Christine Ynares presenting
Clients & Partners
P&GMonde NissinAjinomotoDOFDOEGMA NetworkManila WaterHP PhilippinesRobinsons Land

Credentials

  • AI Business Practitioner, Prompt Engineering & Conversational AI, Gen AI in Digital Transformation — Asian Institute of Management
  • Business and Management Consulting — Asian Institute of Management
  • Strategic Management for Business Leaders — Asian Institute of Management
  • Positive Trainer Certification Program — Asian Institute of Management
  • B.A. Broadcast Communication, Magna Cum Laude — University of the Philippines, Diliman

Experience

  • 20+ Years Frontline B2B, High-Stakes Sales — GMA Network Inc., Philippines
  • Head of Strategic Partnerships and Growth — Singapore-based edtech company

Affiliations & Community

  • She Loves Data (Philippines) — Speaker, AI Bootcamp for the Modern Mom
  • Business and Management Consultants Association of the Philippines (BMCAP) — Member Consultant
  • Positive Workplaces — Webinar Speaker, "Selling in Crisis" series; Business Consultant
  • BusinessMirror — Featured Guest, Freshly Brewed podcast
  • Asian Institute of Management (AIM) — Co-Facilitator, Prompt Engineering Class; Resource Panelist, Business & Management Consulting Program
My Approach

The R.E.A.L. Growth Framework

Every engagement is built on four non-negotiables. This is not a tagline — it is how I work with every client, in every conversation.

R
Relevance
Built for Your Market

Solutions designed for your specific business stage, customer profile, and competitive environment. No generic advice.

E
Experience
Earned in the Field

20+ years of real selling, real objections, real results. Every framework has been earned through actual commercial experience.

A
Authenticity
Your Voice. Your Truth.

Your brand's language, your team's reality, your customers' actual words. We never build a copy-paste playbook — we build yours.

L
Learning Speed
Fast Adoption. Lasting Habits.

Practical tools, live practice, and embedded habits. Your team doesn't just learn — they retain it and use it on the next call.

Methodology

The CLEAR Revenue Framework™

Every engagement follows this five-stage sequence — from diagnostic to retainer.

C
Customer Insight
Know who buys and why
L
Language & Messaging
Speak the buyer's language
E
Engagement Conversation
Design the winning dialogue
A
Alignment
Sales & marketing in sync
R
Revenue Execution
Measure, coach & scale
How I Work With Clients

Five Services. One Progression.

From a focused 2-week diagnostic to long-term strategic advisory — every engagement moves your business forward.

01
Entry Offer · 2 Weeks
Sales & Marketing Clarity Diagnostic
The fastest way to find out exactly why your revenue isn't growing. A full audit of your sales conversations, marketing messaging, customer journey, and deal flow.
Sales Conversation AssessmentMessaging Clarity AuditCustomer Journey MapRevenue Leaks Report90-Day Action Plan
Pricing upon inquiry
02
Signature Offer · 4–6 Weeks
Customer Conversation System
Build a repeatable, documented sales system your whole team can use — from the first hello to the signed contract. This is the engagement that transforms how your team sells.
Sales Discovery ProcessObjection Handling GuideValue Communication FrameworkProposal ArchitectureConversation PlaybookLive Roleplay Training
Pricing upon inquiry
03
Premium Transformation · 3 Months
Sales & Marketing Execution Accelerator
For established businesses ready for a complete revenue engine overhaul. Strategy, messaging, pipeline, KPIs, coaching, and AI tools — all aligned and executing together.
Sales Strategy BlueprintUnified Messaging FrameworkPipeline RedesignKPI DashboardLeadership CoachingAI Tools Integration
Pricing upon inquiry
04
Training · Half-day or Full-day
Corporate Sales Training Programs
High-energy, practical workshops your team will actually remember — and use. Customized to your industry, buyers, and real challenges. Up to 50 participants.
Consultative SellingClarity in ConversationsSales MessagingAI for Sales Teams
Pricing upon inquiry
05
Retainer · 3–6 Months
Fractional Sales Advisor
Senior strategic guidance, monthly coaching, and advisory support — without the full-time cost. Your thinking partner for sales strategy, pipeline, messaging, and AI tools every month.
Monthly Strategy SessionsPipeline Review & CoachingMessaging FeedbackAI Tools Guidance
Pricing upon inquiry

Pricing depends on scope, business stage, and fit. Investment details are shared during the discovery conversation. No public pricing — because the right engagement is always specific to you.

Corporate Training

Practical Workshops That Build Real Skills.

Not inspiration talks. Not theory sessions. Practical, high-energy workshops that give your team skills they can apply on the very next call.

Customized to your industry, buyers, and team's real challenges. Available as half-day or full-day formats.

Onsite
Virtual
Hybrid
Up to 50 pax
Inquire About a Training Program →
Who these programs are for

Sales teams · Customer-facing staff · Team leads and managers · Business owners who sell

💬
Clarity in Customer Conversations
How to open, discover, and close with confidence — using your customer's own language
🎯
Consultative Selling for Modern Buyers
Move from pitching features to solving problems — the shift that changes everything
✍️
Sales Messaging That Converts
Write and speak about your offer in a way that actually makes buyers want to say yes
🤖
Using AI to Improve Sales Productivity
Practical AI tools for proposals, follow-ups, research, and call prep — no fluff
🤝
Communication, Trust & Customer Experience
Build lasting relationships through how you listen, respond, and follow through
📈
Sales Effectiveness for Frontline Teams
Practical skills for teams who deal with customers every day — from inquiry to close
Get in Touch

Let's Start a Conversation.

Whether you're exploring consulting support, planning a team training, considering a partnership, or just want to understand your options — send me a message.

I respond to every serious inquiry personally. No automated responses — just me.

✉
[email protected]
🌐
JanChristineYnares.com
📍
Philippines · Asia-Pacific
Inquiries welcome for
ConsultingCorporate TrainingSpeaking EngagementsPartnerships

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